He comes to Mediaocean from his role as CEO of advertising software provider MediaBank, one of Mediaocean's two founding companies along with Donovan. In this video interview with Beet.TV, Sweeney explains why Pinterest [], LAS VEGAS Economic disruptions can be painful, but they also can drive greater innovation. Obtaining those metrics has become complicated as the media environment becomes more fragmented into different silos or walled gardens. We still [], LAS VEGAS General Motors wants to respect its audiences privacy and it is testing-out new tech to do it. Mediaocean CEO Bill Wise has strong words for The Trade Desk. As the worlds commercial activity slows, marketers and advertising agencies will be making tough decisions about the business partners they want in the next recovery. Know Your Worth. NARDONE: Its more important than ever. Streaming has been a central topic not only within our industry but really in the mainstream [], LAS VEGAS Determining the value of an advertising impression on television has become more complex as consumers divide their time among a wider range of viewing devices. He holds a B.S. Here Are Four Ways to Spot Greenwashing, The White House Is Considering Broad Actions to ExpandTenant Protections, The School Board Queen Endorsed by Florida Governor Ron DeSantis, The School Board Queen: How a Florida Mom Is Shaking Up US Education, Ryan Salame Invested Big In ASmall Town, Now Its Tangled Up In FTXs Fallout(Podcast), Fight to Regulate Crypto atCrossroads as Ripple Ruling Looms. Our partner network provides direct, in-platform access to trusted providers across the media ecosystem. Ashlee Vance explores innovations in new tech, software, engineering, and science in places outside of Silicon Valley. Win whats next. Get Bill Wise's email address (b*****@mediaocean.com) and phone number (917817..) at RocketReach. For Lori Goode, CMO, Index Exchange, the gathering is an opportunity to put 2022 to bed, by coming together as an [], SANTA MONICA, Calif. Connected television advertising doesnt use tracking cookies to help marketers retarget consumers as they switch among apps to watch streamed programming. Thank you for your continued support. Mediaocean is the leading software platform provider for the marketing world. With the new ownership, the path ahead means "aggressive" via organic growth acquisitions. window.mc4wp.listeners.push( For Lori Goode, CMO, Index Exchange, the gathering is an opportunity to put 2022 to bed, by coming together as an [], SANTA MONICA, Calif. Connected television advertising doesnt use tracking cookies to help marketers retarget consumers as they switch among apps to watch streamed programming. Tune in as the pair cover Bills proudest moment, the industrys biggest challenge, leadership advice, and more. No credit card required. We look forward to providing you with even more cutting-edge market research, as Topio Networks. Read official press releases and announcements. Its pretty obvious that eyeballs are shifting and the reason that dollars are not yet following suit as we get from a [], LAS VEGAS Despite privacy regulation and the deprecation of digital identifiers, publishers and ad buyers are finding new ways to tap into their audiences. listeners: [], A For over 50 years, Mediaocean, formerly known as Donavan Data Systems, has been the software solution of choice for both TV advertisers and sellers., powering ad management, inventory and billing. We were unable to estimate an accurate net revenue figure. The economy and markets are "under surveillance". Bill Wise is CEO/Co-Founder at Mediaocean. With identity and with ID graphs and those things coming along, we are able to connect [], SANTA MONICA, Calif. The growth in video streaming is pushing media companies to not only establish one-to-one relationships with consumers, but also how to parlay their growing troves of consumer data into revenue streams. There will no longer be a single currency in our marketplace. All rights reserved. Sign up for a free account. Bill is an avid and active angel investor through Click Ventures. This months gathering in Marco Island, Florida, Jan. 22-24, will include a significant presence of executives from major brands such [], LAS VEGAS For a platform that majors on interior-design photography, there are a great many rooms on Pinterest. WISE: No, we're both neutral and independent. Europe, Menlo Park, China), Where the person is located (e.g. Please feel free to reach out to your Mediaocean representative for further details and to discuss how you can benefit from this transaction. })(); LAS VEGAS The ability to show different advertising to different households during the same shows on national television this year will become more available to brands. Diversity of thought and experience makes us stronger. CTV is the fastest growing part of both the Flashtalking and Mediaocean businesses so the solutions for personalized creative, verification, and analytics will bring tremendous synergy, Wise said, speaking with AdExchanger on Tuesday. Can A Blockchain Platform Restore Trust In Media Buying? Its open traditional and digital media platforms empower businesses and professionals across the global marketing ecosystem with intelligent automation, efficiency, and flexibility in their workflow from planning and buying, to analyzing and optimizing, to invoicing and payments. No credit card required. When you think about our assets that we acquired with 4C, they have a workflow into the closed ecosystems of the walled gardens. www.vbprofiles.com is now www.topionetworks.com. Kapoor says marketers like him are trying out the emerging software category. } Measurement and attribution are necessary parts of this growth. See Bill Wise's compensation, career history, education, & memberships. Beet.TV is published by Beet Media, LLC. 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Actor: Apollo 10: A Space Age Childhood. Clean rooms are, from my perspective, the future, says Ajay Kapoor, Global Director, Performance-Driven Marketing, GM, In this video interview with Beet.TV. He is also a Co-Founder and serves as Chairman at Yobi. Addressable TV Ad Spending Is Poised to Grow in 2023: DISH Medias Kemal Bokhari, Streaming, Retail Media Are Major Drivers of Ad Growth: Magnites Sean Buckley, Customizable Ad Currencies Will Be Hallmarks of TVs Future: Hersheys Vinny Rinaldi, Media Measurement Needs to Diversify Beyond Ad Currencies: Innovids Jessica Hogue, Clean Rooms Are Even Powering Internal Data Collaboration: Annalects Gitlin, Disneys McGraw Sees Maturing Adoption For Ad Clean Rooms, Business Outcomes Underlie Accurate Media Measurement: Dentsus Cara Lewis, GMs Kapoor Is Kicking The Tires Of Ad Clean Rooms, IAB Releases Full Agenda for This Months Entirely In-Person Leadership Meeting, Pinterest Loves The Beauty Of Clean Rooms: Sweeney, 2023 Is Year of Reckoning for Ad-Related Data and Technology: Havass Mike Bregman, CTV Ad Transparency Will Spur More Media Spending: Innovids Tal Chalozin, Clean Rooms Move The Needle Without Moving Data: Foxs Sherriff, Fox, NBCUniversal, Paramount, TelevisaUnivision, Warner Bros. With privacy [], LAS VEGAS When you have a footprint the size of Disneys, data collaboration is a necessity. In this video interview with Beet.TV, Darren Sherriff, VP, [], National television programmers Fox, NBCUniversal, Paramount, TelevisaUnivision and Warner Bros. Other key executives are: [14] [15] Nick Galassi, co-founder & CFO John Nardone, President Products and services [ edit] The company provides advertising purchasing, accounting, communication, advertising integration, and other services. Bloomberg Surveillance with Tom Keene, Jonathan Ferro & Lisa Abramowicz live from New York, bringing insight on global markets and the top business stories of the day. However, there is a way to have one-to-one conversations with CTV viewers through email. He comes to Mediaocean from his role as CEO of media systems provider MediaBank. [8] Also in 2018, Vista Equity Partner explored a sale of Mediaocean. } With Find contact details for 700 million professionals. It was just meant for these companies to be together. This year in particular, there are more conversations around transacting on new currencies [], LAS VEGAS Omnicom Media Group, the media planning and buying unit of Omnicom Group Inc., and Albertsons Media Collective, the retail media arm for grocery chain Albertsons Cos., announced a collaboration aimed at helping brands to target audiences and measure performance on connected television. [13], Mediaocean is managed by CEO Bill Wise. Mediaocean's acquisition of ad server Flashtalking for $500 million in cash and stock shows the company is running hard after CTV, CEO Bill Wise tells AdExchanger. On this day, December 1 in the year 1962, one of the wealthiest African-American businessmen was born in Colorado, United States of America. Clean room technology allows media buyers and sellers to match their consumer data without directly sharing it with each [], SANTA MONICA, Calif. The past three years were characterized by massive disruption in the television industry as the coronavirus pandemic sped up longer-term trends such as the growth in streaming media. } April 23, 2013 at 12:44 pm PT. } Spanning TV, digital, social, commerce and mobile channels, the combined companies deliver automated and integrated tools to manage end-to-end advertising investments. Mediaocean was the first, best boring company." Wise has a long history as a changemaker and investor in ad tech circles, and this episode surveys some interesting highlights of his career, including his involvement in pitching Procter & Gamble on its programmatic strategy back in his Right Media days. Mediaocean handles over $150 billion of advertising spending a year. Bill Wise, CEO, Mediaocean: #MediaSnack Meets 330 views Apr 30, 2021 8 Dislike Share ID Comms One of the most successful and well-connected media operators in the US, Bill Wise's shares. In this video interview with Beet.TV, Dana McGraw, SVP, Audience Modelling & Data Science, The Walt Disney Company, explains how new clean room software is moving the [], LAS VEGAS Marketers what to know not only that target audiences saw their advertisements, but also that their campaigns led to an action such as a store visit, app download or final purchase. The mission-critical platform for omnichannel advertising provides seamless orchestration across channels, formats, and devices. Streaming has been a central topic not only within our industry but really in the mainstream [], LAS VEGAS Determining the value of an advertising impression on television has become more complex as consumers divide their time among a wider range of viewing devices. Get 5 free searches. . Great conversation. If we decide that maybe we'll sell a piece of the company to a new private equity firm if that's the best for our clients, our products and our employees we're going to keep the lines open. investment funds and high-net worth individuals globally. Data collaboration is becoming more important even as newer privacy regulations give consumer greater control over how their data are []. In this video interview with Beet.TV, Dana McGraw, SVP, Audience Modelling & Data Science, The Walt Disney Company, explains how new clean room software is moving the [], LAS VEGAS Marketers what to know not only that target audiences saw their advertisements, but also that their campaigns led to an action such as a store visit, app download or final purchase. With integrated and intelligent planning and buying globally, our solutions ensure transparency, performance, and accountability across the industry. The Mediaocean integration is the single largest Flashtalking has as a company. Prior to MediaBank, Bill served as SVP/GM of ad platforms & global exchange at Yahooa role he achieved after serving as president of Right Media, which he helped guide to Yahoo acquisition in 2007. Bill is on the board of directors of the Ad Council and the Centre for Social Innovation. } 5 free lookups per month. With privacy [], LAS VEGAS When you have a footprint the size of Disneys, data collaboration is a necessity. www.imdb.com name. With the acquisition of 4C last year, Mediaocean has become a cross platform player, expanding beyond its roots to planning, optimization and measurement. Bill Wise CEO at Mediaocean New York City Metropolitan Area 500+ connections (function() { But Carrie Sweeney, Industry Lead, Retail, Pinterest, is currently fixated on this seasons other hottest trend data clean room software that enables privacy-compliant media partner collaboration. He comes to Mediaocean from his role as CEO of advertising software provider MediaBank, one of Mediaocean's two founding companies along with Donovan. This means delivering integrated planning, buying, and bill pay applications that empower you tomarket the way consumers consume seamlessly across all channels and devices. He explains it as a natural cycle in private equity where Vista held ownership for over six years. Fun! Mediaocean's Bill Wise: Convergence Is A Planning & Measurement Problem. Clean room technology allows media buyers and sellers to match their consumer data without directly sharing it with each other. AdExchanger spoke to Wise, along with Flashtalking CEO John Nardone, about the deals rationale and what comes next. So it's in a unique position to respect that TV heritage while helping to shepherd the industry to a more digital-like future. 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